We create B2B content that’s engaging, not generic

Subthread Studios is the creative production arm of The Subthread.

We help B2B brands tell their stories through film, photography, and podcasts that feel more real – because business is about people, not just products.

Our team spans media, production, and technology, translating complex ideas into content that makes an impact. We know how to find the story, not just the spec sheet.

Led by Rich Hewes (15+ years in media), we bring editorial clarity, strategic rigor, and production craft to every project – so your message lands with confidence.

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Some of our work

Meet the Team

Rich Hewes

Head of Studio

With over 15 years in media and communications, Rich leads strategy and client partnerships at Subthread Studios. He’s worked with technology and B2B brands across the media, production, and creative sectors - helping them communicate complex ideas with clarity and confidence.

Drawing on a background in editorial storytelling and brand development, Rich bridges the gap between strategy and production. He ensures every project not only looks great but lands with purpose - connecting business goals to creative outcomes.

Ben Mills

Creative Director | Filmmaker

A filmmaker with more than 20 years of experience, Ben brings cinematic quality and creative direction to every project - from documentaries to product films to podcasts and live events.


With a master’s degree in Graphic Design and Communications and training from the New York Film Academy, Ben bridges design thinking and storytelling craft. His background means every frame is considered - not just for how it looks, but how it communicates.


Let’s raise the bar for B2B

Whether it’s a campaign, an event, or a story worth sharing, we’ll help you look and sound like the best version of your brand.


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People working on a film or photography shoot outside a white van, with equipment and a blackboard leaning against the van in an urban environment.