Our Team

Subthread Studios is a content studio specialising in storytelling and live experiences

We help B2B marketers in the tech and creative industries produce work that people genuinely want to engage with.

Our team has 50+ years combined experience ranging from video production, live event management and editorial.

Rich Hewes, The Subthread

Rich Hewes

With over 15 years in media and communications, Rich leads strategy and client partnerships at Subthread Studios. He’s worked with technology and B2B brands across the media, production, and creative sectors - helping them communicate complex ideas with clarity and confidence.

Drawing on a background in editorial storytelling and brand development, Rich bridges the gap between strategy and production. He ensures every project not only looks great but lands with purpose - connecting business goals to creative outcomes.

Head of Studio
Ben Mills, The Subthread

Ben Mills

A filmmaker with more than 20 years of experience, Ben brings cinematic quality and creative direction to every project - from documentaries to product films to podcasts and live events.


With a master’s degree in Graphic Design and Communications and training from the New York Film Academy, Ben bridges design thinking and storytelling craft. His background means every frame is considered - not just for how it looks, but how it communicates.

Creative Director
Alex Zeevalkink, The Subthread
Marketing Lead

Alex Zeevalkink

Alex brings with her experience from various outlets like The Drum, Broadcast and Digital Frontier, covering marketing, creativity, broadcast and tech.

Creative and strategic in equal measure she brings fresh ideas to all work and ensures audiences truly engage with it. Alex will guide you through the creation of an event your audience will remember and work with you when you want to turn your work into case studies that are actually read and acted upon.

Hannah Bowler, The Subthread
Editorial Lead

Hannah Bowler

When it comes to understanding tone of voice and creating copy that will be shared, Hannah is the one to speak to.
With years of experience working as a journalist, producer and editor she is best positioned to lead any editorial project.
She writes thought-leadership pieces that impress, LinkedIn posts that get shared, and works with teams to create case studies that are actioned on.
With Hannah’s guidance your content will truly engage the right people every time.

Let’s Work Together

Have a project in mind, or want to talk through an idea?

Tell us a little about what you’re working on and we’ll get back to you shortly.